Andy Luttrell is the kingpin of a content empire. His work spans from podcasts (Opinion Science) to YouTube (catchy summaries of key psych topics) to online courses (which have been taken tens of thousands of times on platforms such as Udemy) to all sorts of other stuff. He is also—and I suppose this is technically his day job—an Assistant Professor of Psychological Science at Ball State University. His academic work centers on how people form and change their opinions, and he's a lot of fun to talk to. In this episode I ask him how he's able to create such a large amount of really high quality content so consistently while ALSO being a professor while ALSO being a new father. We talk about magic, and how a love of performance still pervades Andy's work today. And we also go down several tangents discussing tricks of the trades in podcasting and other common areas of interest. I really enjoyed talking to Andy and found myself impressed by how well he carries himself in front of a microphone. I hope you'll feel the same!