Alan Baddeley is a professor of psychology at the University of York. He is best known for his model of working memory, which essentially won out in the history of cognitive psychology as the model of working memory. He's been in the game for many years, and a couple years back published a career retrospective called Working Memories, which details his experiences, where his ideas came from, and what he observed around him during the Cognitive Revolution. What is perhaps less known about Professor Baddeley is that he began his PhD doing memory research working at Cambridge because his studentship was sponsored to help develop memorable postal codes for the U.K.'s postal service. Otherwise, he might not have become a memory researcher at all. In this episode we talk about how Bertrand Russell influenced him to become a psychologist, the difference between the U.S. and the U.K. during the Cognitive Revolution, and how to develop an academic career by proceeding through a series of logical steps.